They seem like they are built for urban people who want that rugged look. I've been a passenger in one a few times and wasn't that impressed - they compare to a lot of other entry level small SUV's on the market and reminded me most of a kia sportage (interior). A lot of plastic.
If you do a lot of highway driving, it might be something to look at as they perform nicely although the stated fuel economy is something you will never achieve on AB roads. Check out this review for more details, driving.ca gave it a 72% rating which isn't great, but not bad either.
http://driving.ca/jeep/cherokee/revi...e-trailhawk-v6